The Rubicon Great Zuurberg Trek, one of South Africa’s premier mountain biking stage races, is thrilled to announce a dynamic partnership with Vittoria Tyres, a global leader in the cycling tyre industry. Vittoria Tyres has been named the Official Tyre Partner for the highly anticipated 2024 edition of the race.
Trevor Hayter, Co-Founder of the Rubicon Great Zuurberg Trek, expressed his excitement about the partnership, saying, “We are delighted to welcome Vittoria Tyres on board as our Official Tyre Partner. The Great Zuurberg Trek has always been about providing an exceptional experience for our riders, and having a renowned brand like Vittoria join us adds another layer of excellence to our event.”
Francois Geldenhuys, National Sales Manager of Aero Agencies, the official distributors of Vittoria Tyres in South Africa, shared his enthusiasm, stating, “Vittoria is committed to supporting the cycling community, and we are thrilled to partner with an event that shares our passion for the sport. Our Cape Cobra range, tailored for South Africa’s challenging terrain, features the latest Graphene 2.0 technology for improved grip, durability, and puncture protection, making them ideal for the variety of trails at the Rubicon Great Zuurberg Trek.”
As the Official Tyre Partner, Vittoria Tyres will provide full tyre support to participants throughout the 3-day stage race. In addition, riders can look forward to exciting prize hampers comprising Vittoria’s newly launched Cape Cobra Tyres, Airliners, and more.
Aero Agencies, Operational Director, James Flanagan, echoed their enthusiasm by saying, “Being involved in an event like GZT is very important to us at Aero Agencies, and we can draw a lot of similarities between this event and our approach to business and our brands. GZT has an element of serious racing and another of having good clean fun. At Aero Agencies we are serious about our brands and service delivery, while at the same time managing to have good clean fun while supplying our customers with the quality brands that we stock”.
But the partnership doesn’t end with tyre support. Vittoria Tyres has exciting activation plans at the race village, promising a dose of fun and excitement for all participants. Riders can expect engaging activities, product showcases, and more from Vittoria, adding an extra layer of enjoyment to their Great Zuurberg Trek experience.
The Rubicon Great Zuurberg Trek is scheduled to take place from May 24th to May 26th, 2024, and promises an unforgettable adventure through the heart of Addo in the Eastern Cape. With its commitment to providing top-notch experiences to riders, the event’s partnership with Vittoria Tyres is set to elevate the race to new heights.